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17th European Tourism Forum

Live stream
01.10.2018 - 02.10.2018
Vienna, Austria Center Vienna
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The 17th European Tourism Forum is a high-level conference organised by the Austrian Presidency of the Council of the European Union together with the European Commission. The Forum will be held on 1 and 2 October 2018 in the Austria Center Vienna.

Tourism has grown into a major economic activity in the European Union and worldwide. It contributes significantly to wealth and jobs in many regions and cities and generates spin-offs in numerous sectors.

At the 17th European Tourism Forum, we will draw a picture of the fast-changing, interconnected and dynamic environment decision makers in tourism have to face. How will megatrends such as digital and technological progress, demographic developments and evolving global visitor demand and travel patterns, as well as the shift to low-carbon and resource efficiency shape the future of tourism?

Moreover, the Forum will provide the opportunity to exchange ideas on how to respond to current and emerging challenges in strategic tourism planning. The central question is: How can we shape a sustainable form of tourism, which is ensuring quality of life and value added in the long run? In this context, selected key issues and successful tourism strategies with regard to processes, partnerships and networks will be addressed.

The event will bring together experts from the public and private sector of all EU member states as well as European institutions and associations. Please note that participation is by invitation only.

Information on previously held European Tourism Forums can be found on the website of the European Commission.

 

Programme

Monday 1 October 2018

13:30 – 14:10

Opening Session with

  • Elisabeth Köstinger, Federal Minister for Sustainability and Tourism, Austria
  • Elżbieta Bieńkowska, Commissioner for Internal Market, Industry, Entrepreneurship and SMEs, European Commission
  • Zurab Pololikashvili, Secretary General, UNWTO
  • István Ujhelyi, TRAN Vice-Chair & Chair of Tourism Task Force, European Parliament

This afternoon, we will draw a vivid picture of the fast-changing, interconnected and dynamic environment that decision makers in tourism have to face. How will megatrends, such as digital and technological progress, demographic developments, evolving global visitor demand and travel patterns, as well as the shift to low-carbon and resource efficiency shape the future of tourism?

Format: Keynote presentations followed by Q&A sessions

14:10 – 15:30

A Glance into the Future - Part 1

Who will travel? How will people decide where to go?

  • Andrew Van der Feltz, Senior Director EMEA & APAC, Expedia Group

How will people travel and how will they move around at the destination?

  • Thomas Sauter-Servaes, Programme Director “Transportation Systems”, Zurich University of Applied Sciences

16:00 – 17:00

A Glance into the Future - Part 2                                           

How will destinations meet the travellers‘ expectations? How will they secure regional value-added? How will resources be managed?

  • Doug Lansky, Travel Writer & Tourism Development Advisor, Sweden

Tuesday 2 October 2018

09:30 – 09:45

Highlights from the previous day

This morning, we will discuss how tourism stakeholders respond to current/emerging megatrends and challenges in their strategic planning in order to achieve sustainable tourism development and keep the sector competitive. The first panel will address selected key issues, while the second will look at the successful implementation of strategies with regard to processes, partnerships and networks.

Format: Panel discussions followed by Q&A sessions

09: 45 – 11:00

Panel I: Strategic planning for sustainable tourism development

Issues and responses

  • Moderator: Richard Denman, The Tourism Company, UK
  • Ana Mendes Godinho, Secretary of State for Tourism, Portugal
  • Anna Athanasopoulou, Head of Tourism, Emerging and Creative Industries, European Commission
  • Susanne Kraus-Winkler, President, HOTREC
  • Kerstin Howald, Tourism Sector Secretary, EFFAT
  • Boštjan Brumen, Co-lead of the Thematic Area “Digitalisation and Safety for Tourism” under the EU Smart Specialisation Platform for Industrial Modernisation; Head of Internationalisation, Chamber of Tourism and Hospitality, Slovenia

11:30 – 12:45

Panel II: Strategic planning for sustainable tourism  development

Successful implementation: processes, partnerships, networks

  • Moderator: Richard Denman, The Tourism Company, UK
  • Alain Dupeyras, Head of the Regional Development and Tourism Division, OECD
  • Walter Haas, Cluster “Alpine Health Tourism for Regional Innovation”; Managing Director, ITG Salzburg, Austria
  • Laurent Queige, Destination contract “Paris: la ville augmentée“; Managing Director, Welcome City Lab Paris, France
  • Nina Forsell, Project “Visit Arctic Europe” - Finland/ Sweden/ Norway; Executive Manager, Finnish Lapland Tourist Board

12:45 – 13:00

Closing remarks European Commission and Austrian Presidency

 

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